Tips Music sends out 2 Million heartfelt Thank You

Tips Music sends out 2 Million heartfelt Thank You’s!

One of India’s leading Music Labels Tips Music has just become one of the largest entertainment brands on Facebook in India. The company’s Facebook community crossed 2 million fans and has one of the highest engagement rates on the social network. The company was one of the last to join the social media bandwagon but has surpassed their competitors in a short span of 2 years. Tips MusicFacebook page is the largest not only amongst the music companies but also film production companies in India. Unlike their competition, Tips Music has broken the trend of depending only on new music to grow their community and leveraged their rich 90s music catalogue to engage with fans.
y excited to cross this milestone on Facebook, we appreciate all the support our fans have given us in the last few years. Our company mission has always been to give the audience quality music and films and we’re happy to be spreading this to the digital platform.personally very active online enjoy having conversations with people on Facebook & TwitteKumar Taurani, Managing Director, Tips Industries Ltd.
“When we started our Facebook initiative 2 years ago every expert we met told us the page would only grow during the time of a new soundtrack release. The problem was, at the time we only had 1 film up for release and a gap of a year till the next. With a catalogue of 25,000+ tracks we couldn’t limit our FB promotion recent songs. We developed a unique strategy where the main focus was to refresh people’s memory with the music from our 9 catalogue while introducing the youth to classic songs they may have never heard. We began sharing content from fiImtihaan, Phool Aur Kaante and Raja Hindustani. We met with initial hurdles and even questioned our decision at one point because our interaction was low. At the end of the day music from the 60s, 70s & 80s are considered evergreen and retro cool from a young person’s perspective whereas the 90s doesn’t yet have a label. But then we started receiving messages from fans thanking us for sharing a song they heard 15 years ago and knew where they could get it now, it reinforced our efforts. People would send us pictures of a cassette and ask us if the title was available digitally, this in fact forced us to dig deeper into our catalogue and churn out compilations with songs we didn’t even think would be popular in this day and age. We were pleasantly surprised to see the overwhelminahas Malhotra, Senior &Business Head, Tips Industries Limited.

s Entertainment starring Akshay Kumar & Tamannah Bhatia directed by renowned screenplay writers SajidFarhad releasingm.